This book provides a guided journey through the process of Business Transformation. The chapters are designed to allow each phase to be reviewed and assessed individually. They include overviews of the process, common pitfalls, tips for success and illustrative examples. Also included is a set of guided questions to allow you to journal your thoughts on each phase of the process.
Social Influence to Drive Buyer Behavior
The book illustrates how social media has grown in its ability to have significant social influence and assesses how influence can be amplified with coordinated in-person (non-social media) group gatherings and interactions with standard media platforms (television and radio). These combined relationships provide a powerful tool in the ability to emotionally connect, engage and drive the behavior of individuals.