Identifying a group in social influence is one of the most vital factors to knowing the level of conformity of that group. This is essentially where an individual alters their public behavior (how they behave and act in their daily life) and their personal beliefs. This is done in order to align themselves with the group’s identify.
When you identify a cohesive group, you are looking for individuals who have similar traits, needs, desires, fears, and challenges that can be brought together and messaged to directly and/or indirectly. Continue reading “People are Influenced by Group Conformity”