Mastering SWOT for Business Growth and Change

In the dynamic world of business, understanding where you stand and where you need to go is crucial. This is where SWOT analysis, a strategic tool, becomes invaluable. It helps businesses, especially SMEs, to chart a course from their current operational reality to their desired goals. This article aims to provide SME owners and executives with actionable insights on using SWOT analysis for successful business transformation and change management.

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